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BEGIN:VEVENT
UID:event-8533@mygeneva.app
DTSTAMP:20261111T200533Z
DTSTART:20261112T173000Z
DTEND:20261112T193000Z
SUMMARY:Entrepreneurship on the ground: lessons from an entrepreneurial jou
 rney
DESCRIPTION:How do you turn an idea into a brand that finds its place in a 
 competitive market?\n\nThe Marketing Meetup Geneva welcomes Francesco Urso
 \, founder of Wolf Project\, for a meeting dedicated to the realities of e
 ntrepreneurship and brand building.\n\nAfter twelve years at Procter & Gam
 ble\, Francesco created a men's care brand that he developed on Amazon and
  with major American retailers\, before selling it.\n\nThrough his experie
 nce\, he will share lessons learned in the field: the importance of strate
 gic focus\, the limits of paid acquisition\, consumer knowledge and the pe
 rseverance needed to build a bus…\n\nhttps://mygeneva.app/en/e/8533
URL:https://mygeneva.app/en/e/8533
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