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Entrepreneurship on the ground: lessons from an entrepreneurial journey
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Open in the appHow do you turn an idea into a brand that finds its place in a competitive market? The Marketing Meetup Geneva welcomes Francesco Urso, founder of Wolf Project, for a meeting dedicated to the realities of entrepreneurship and brand building. After twelve years at Procter &… How do you turn an idea into a brand that finds its place in a competitive market? The Marketing Meetup Geneva welcomes Francesco Urso, founder of Wolf Project, for a meeting dedicated to the realities of entrepreneurship and brand building. After twelve years at Procter & Gamble, Francesco created a men's care brand that he developed on Amazon and with major American retailers, before selling it. Through his experience, he will share lessons learned in the field: the importance of strategic focus, the limits of paid acquisition, consumer knowledge and the perseverance needed to build a business. The conference, given in English, will be followed by a friendly moment to exchange with other marketing, communications and entrepreneurship professionals.